We Analyzed @ATLHawks’s Tweeting Habits

Atlanta Hawks’s Twitter Breakdown

We dug into the habits and tweets of very popular Atlanta Hawks (@ATLHawks) by analyzing the data looking for trends and insights. In total we examined the last 1000 tweets between January 8 and February 17. All times in this article are in Pacific Daylight Time.

The account dates all the way back to November 2008.

Most Liked and most retweeted Tweet

The Hours

ATLHawks’s top day to tweet is Saturday and the most active hour is 6 p.m. For the period we examined, the busiest date was Jan 15, with a total of 67 tweets.

Weekday/hourly Twitter habits of @ATLHawks
Weekday/hourly Twitter habits of @ATLHawks

Day of week chart for @ATLHawks
Day of week chart for @ATLHawks

Analyzing all 1000 tweets, Atlanta Hawks tweeted on average every 57 minutes, totally insane. Just think about that for a second.

Looking back 30 days from the most recent tweet (posted Feb 17), we have generated this chart showing Atlanta Hawks recent tweet frequency.

@ATLHawks%27s Tweet Frequency
@ATLHawks’s Tweet Frequency

This re-tweet by Atlanta Hawks was the most popular of all the retweets

Be a leader, not a follower

Atlanta Hawks follows 5000 other users. @ATLHawks is on the way to becoming a Twitter Legend, having amassed an amazing 1,214,943 followers. The most retweeted user was @24Bazemore (5 times).

retweets by @ATLHawks
retweets by @ATLHawks

Let’s Play Tag

Top tags used by @ATLHawks were #TrueToAtlanta (used 322 times), #NBAAllStar (used 23 times) and #scoreforscholarships which was detected 17 times.

@ATLHawks%27s hashtag usage
@ATLHawks’s hashtag usage

Our Rather Unscientific Conclusions

Here we engage in total speculation about Atlanta Hawks. Because, why not.

  • Both weekdays and weekends are tweet days, Atlanta Hawks is an equal opportunity tweeter.
  • If we assume each tweet takes 30 seconds to type and send on average, then we can deternine the time spent tweeting over a one-month period is 6 hours, 18 minutes (30 seconds times 30 days times 25 tweets per day). If we also assume that before the actual tweet takes place, two minutes of thought are spent in thoughtful contemplation about how to phrase it and possibly locating a great image, then the total amount of time spent tweeting and preparing the tweets is 1 day, 7 hours, 31 minutes per month.
  • Atlanta Hawks is on a streak and didn’t miss a single day of tweeting the past 30 days. That’s some serious Twitter Love.
  • 3.70 percent of the 54 tags had a number of upper and lowercase inconsistencies.This is a very consistent tagger that takes great care to get things right.