We Broke Down Rihanna’s Twitter Usage

Rihanna’s Twitter Breakdown

We dug into the habits and tweets of the extremely popular Rihanna (@rihanna) by analyzing the data looking for trends and insights. In total we examined the last 1199 tweets between July 1, 2014 and February 19, 2019. All times in this article are in Pacific Daylight Time.

The account dates all the way back to October 2009.

Most Liked and most retweeted Tweet

Hourly Breakdown

rihanna’s top day to tweet is Thursday and the most active hour is 10 a.m. For the period we examined, the busiest date was July 13, 2014, with a total of 28 tweets.

Weekday/hourly Twitter habits of @rihanna
Weekday/hourly Twitter habits of @rihanna

Day of week chart for @rihanna
Day of week chart for @rihanna

Analyzing all 1199 tweets, Rihanna tweeted on average every 1.41 days, not that often.

Looking back 30 days from the most recent tweet (posted Feb 19), we have generated this chart showing @rihanna recent tweet frequency.

@rihanna%27s Tweet Frequency
@rihanna’s Tweet Frequency

This re-tweet by Rihanna was the most popular of all the retweets

Tag! You’re It

Top tags used by @rihanna were #FENTYXPUMA (used 48 times), #ANTI (used 30 times) and #STUNNA which was detected 23 times.

@rihanna%27s hashtag usage
@rihanna’s hashtag usage

Be a leader, not a follower

Rihanna follows 1090 other users. Rihanna has an incredible amount of followers (89,616,869 and counting). The most retweeted user was @ClaraLionelFdn (4 times).

retweets by @rihanna
retweets by @rihanna

Fairly Unscientific Insights

Here we engage in total speculation about Rihanna. Because, why not.

  • 16 percent of the 420 tags had a number of upper and lowercase inconsistencies.This indicates that Rihanna is mostly consistent, but perhaps sometimes in too much of a hurry to enter the tags correctly.
  • Just Tweeting 5 days during the last month, Rihanna is just not much into Twitter it seems.
  • Assuming each tweet takes thirty seconds to type and send on average, then we can deternine the time spent tweeting over a one-month period is 10 minutes (30 seconds times 30 days times 0.71 tweets per day). If we furthermore assume that before the actual tweet takes place, two minutes of thought are spent in thoughtful deliberation about phrasing and possibly finding an image, then the total amount of time spent tweeting and preparing the tweets is 53 minutes monthly.
  • Approximately 77 percent of tweets are sent during the workweek (Mon to Fri). It seems @rihanna favors weekdays slightly over weekends.